What is internet marketing!! And why we should use it?

What is internet marketing!! And why we should use it? It is a very decent question that every business person shall have in mind before going for it. Internet marketing is well known as web marketing, online marketing, advertising or e-marketing. It is used for marketing of products or services over the internet. Internet marketing is very broad in scope because it not only refers to marketing on internet but also done via email and some wireless systems.

Internet marketing bonds together the creative and technical aspects like web designing, development, advertising and sales. Internet marketing can be broadly divided as Search Engine Marketing, Social Media Marketing, Email Marketing, Content Marketing and Referral Marketing.

                                 

When we go for designing the company’s website, social media sites, mobile and other interactive media for specific business we generally use digital marketing (/a part of Internet Marketing) because it helps the company to place itself not only on the internet but on Digital Media or Digital world. Now let’s know about the different parts of Internet Marketing.

SEARCH ENGINE MARKETING: Search engine marketing is a part of internet marketing that involves the promotion of website by increasing their visibility in SERPs. It follows on-page, off-page optimization and advertising. So we can simply say Search Engine Marketing acts as umbrella for Search Engine Optimization. Search Engine Marketing has following processes for its full functioning.

                               

Search Engine Marketing is a wider disciple that incorporates with SEO. Search Engine Marketing (SEM) uses paid advertising with Google Adwords and Bing Ads, pay per click, article submission with Search Engine Optimization.SEM and SEO both need to be monitored and updated frequently to get best output.

SOCIAL MEDIA MARKETING: Social media marketing is also a part of SEM which is mostly involved to influence costumers and to assure them that the company’s product /services are valuable, and to engage the costumers by providing them information about the company.

Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM is related to SEO but it mostly focuses on ROI management instead of relevant traffic building.

 Let’s discuss the strategy which we should implement for successful Internet Marketing. This we will publish in our next article. So be updated with us to get details on strategies for Internet marketing.