Negative SEO and How to Defend From THEM!!!

WHAT IS NEGATIVE SEO?

Negative SEO is just not new it is been in practice as long as people are in business or on the internet. Negative SEO is just the contrary of search engine optimization. The aim of Search Engine Optimization is to increase site’s PR by increasing its visibility in SERPs, where as Negative SEO is meant for decreasing PR of site in search engine.SEO have included such tactics as hacking  a website to impose some sort of malicious damage on a website, review bombing ,or simply by reporting another websites black hat tactic to Google.

 Let me tell you the probability of affecting your site by Negative SEO is very narrow. Still you should be aware of these issues in order to prevent your site from Negative SEO.

WHY PEOPLE USE NEGATIVE SEO?

The basic reasons why people use negative SEO;

• To downgrade competitor’s sites
• To bury bad news about yourself and your company
• Targeted negative SEO attack on the website

Negative SEO Tactics:

Below are some techniques which webmasters basically use for successful negative SEO drive-crusade.

• Paid Linking: If you getting huge links pointed to your site then there is a most likely chance to get on the radar of Google.Follow Google, change your site to accede within Google guidelines the best you can and submit a reconsideration request containing details of links you have no control over.
• Stealing Content from Other Sites: This is an endeavor to steal content from different sites and making it own which is really meant “duplicating”. This technique can badly affect your site. So in order to prevent this you have to maintain an updated site-map and have to resubmit consistently when new contents are published.
• Site Browsing: Sites with excessive crawling can cause trance issues for a typical user browsing a site.
• DCMA Removal: This is the scariest Negative SEO Technique. Targeting a sites most rich back links, a hacker sends an email to webmaster notifying that the page containing a link to your site is considered a copy right breach and should be removed immediately. Even one reply email could be enough to help keep that link permanent to your site. So the best way is to keep an eye on new referral traffic links to your site.
• Negative Social Bookmarking: This method uses social networking sites to create lot of fake accounts, then use these account to create spammy links to the targeted site with phrases like ‘porn’, ‘teen’,  ‘warz’ , ‘gambling’ etc. This will give very poor links to your site and can affect your site very badly.

Defend from Negative SEO tactics:

• Set Google Webmaster tool account and Bing Webmaster tool account to get emails when you will  be affected my any malwares.
• Remove bad links from your site and fix page if that might have bad links with them
• Track your links metrics with Opensiteexplorer, majesticseo etc.
• Identify new referring domains by downloading a list of referring site in your analytics package for last three month.

So here we provided some details on Negative SEO Techniques, for getting more details and updates on relevant topics stay connected with us. We appreciate your valuable relation with us.

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SEO: Effects of Google Penguin & Panda Algorithm and How to recover from them!!

The Google updated their algorithms naming Google penguin and panda which affected badly to a lot of sites. If these instincts of Google doesn’t attack your site yet then the major issue is to focus on Google Panda and Penguin algorithm updates and to be prepared so before it knocks your door. To small business owners Google search algorithms, Panda and Penguin can make your business worst by affecting your site badly or can be a very good friend by giving a huge traffic to your site. But don’t be so worried because if your walk on the path as Google Penguin and Panda moving then they can be friendly towards you and take good care of your site. So the best way to prevent these animals niggling away at your search engine traffic and back links to your site is by preparing yourself for their visit by using Affordable Seo Services.

Google Penguins are vigilant, brave and can huddle together through some of the coldest temperatures on the planet, and now they’re representing the fight between black hat and white hat SEO Techniques. Google Penguin is the latest algorithm change to crack down on aggressive web spam tactics used by black hat SEOs.

First of all you should ask yourself before knowing Google Penguin and Panda; mostly focus:

•  Do I have a lot of thin content or ads in contextual areas? (Panda)
• Do I have a lot of low quality links? (Penguin)

Large Corporations has group of employees to analyze and make alterations to their link building strategies and websites in anticipation for these updates. But small business owners don’t have the resource of a full-time employee to prepare the site for a major Google update, such as Panda or Penguin. As an owner, you are an expert at your business, not SEO.

Here I’m providing some flash summary of what each algorithm is and how to get ahead of the updates.

The Penguin Algorithm:

Penguin Update 2.0 - The name itself looks creepy. The 1.0 version of Penguin cost a lot to online marketing sector and businesses, setting safe only those who deliberately omitted black hat optimization strategies. Yet, these updates throw down the gauntlet at all pioneers of the SEO industry; however the effects vary from medium to maximum depending on their expertise and the ethics they follow. Google has been sending clear signals that it looks to provide a search experience that focuses on human beings. Recent reports and studies indicate that the ranking shift is moving from traditional SEO techniques such as keyword-stuffing to more “humanist” values that show a website’s influence.

Here I got some details of sites which are badly affected by Penguin update:

The SEO visibility only includes calculation on organic rankings. Direct traffic, Social, PPC etc. is absolutely not included. A lot of these users are database driven websites; they mainly aggregate information and uses large database system to create as many pages as possible, which makes sense that these sites will lose their visibily.

To prevent or recover from a Penguin attack, you need to take a hard look at your links.

• Review your link building strategies: Quality and quantity are both important. However, if you are linking to low quality sites, participating in link farms, or buying links, you will become a prime target for Penguin.
• Remove bad links by sending link removal requests to webmasters of the low quality sites.
• Analyze the quality of the links by checking each one. Only keep high-quality links relevant to your business or industry. Never run for huge number of back links small relevant back links can give a huge traffic to your site.
• Submit your site to Google for reconsideration: If you feel your site has been harmed by the recent update, Google are accepting feedback from webmasters, in what will be vital information used to optimize the change.

The Panda Algorithm:

Panda being updated to version 3.9.1 on August 20^th 2012, affected approximately 1% of the search queries which makes no big impact on the crowd out there.  This was not the case when the first version of Panda – Panda 1.0 (aka the Farmer Update) was released back in February 2011.

The update was released in an attempt to reduce the amount of low quality and duplicate content appearing in the search results. Unfortunately, as well as taking down many of the spammy sites on the web, it also seemed to affect many legitimate sites and severely impact many businesses. Some sites reported traffic drops as high as 50% and many people claimed they lost their jobs due to the update. Anyway don’t worry the good news is, if you are hit by Panda, you can recover by making the appropriate changes to your site.

To prevent or recover from a Panda attack, it’s important to look after the following steps:

• Content Removal: Don’t keep duplicate contents copied from any other site if it is so in your site then delete the present contents and add fresh and charming contents to your site.
•  Content Frequency: Increase the frequency of content being posted on your site through blog posts or news stories. The more frequently and consistently you are posting to your site, the more Google will visit your site and reward you for your relevance.
•  Content Distribution: Your unique content should live on your site, it is important to utilize social media marketing on different platforms to expose your content to get a larger audience.
•  Clean up: Remove duplicate title tags and replace them with unique ones.
•  Access Ads as per your Content Ratio: As Google main focus is to send visitor where they can get appropriate and relevant details so keep your page clean and access adds up to your content ratio.

As a small business owner you might not find the way how to overcome these updates, so never feel exhausted or be worried if you see fall of traffic to your site after a major update released. You could definitely bring back your online business stronger than before with the help of SEO services India  providers.

So here are the small information and contents that I shared to you. A many more articles are still to be published by us, so keep in touch and get updated tips and tricks to make your business move stronger and faster.

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SEO: Home Page Optimization & Inner Page Optimization

Do you think that Search Engine Optimization is just about your site's homepage!!

Clearly Defining Search Engine Optimization just about every page of your site. Every individual page stands on its own worth and can rise or fall based on its unique interaction and relationship with other internal and external pages, its content and its structure. Your Site is not limited to a narrow range of keywords or keyword phrases; you can sculpt and mold content to meet your specific business objectives. Approaching SEO as a site-wide, page-by-page discipline and if applied intelligently with planning and insight, It will yield successful and long lasting benefits.

Everyone Will Be having confusion that what is Home Page Optimization and what is Inner Page Optimization and Which I should follow for getting even results for my site. So let me give you a clear idea on Home page and Inner Page Optimization.

Many SEO professionals consider there to be three main pillars of SEO - Structure, Content, and Links. They're all interrelated, with effective Search Engine Optimization the product of great content applied across a well-structured site attracting authoritative inbound links. Of those pillars the structure of a website is often one of the most under rated aspects of SEO, not just with website owners but also by experienced search engine optimization companies and consultants. Website structure consists of several linking elements including coding, internal links and the nature of technology applied to the site build. Failure to structure a site professionally will completely undermine site-wide SEO. You may end up with individually successful pages but will miss out on the internally generated authority evolution.

Search engines care immensely how web masters categorize and label their own content - Internal Site Navigation. It's recommended that every website have a user accessible XML Site-map linked from every page then submit it to Google site-maps, Yahoo and major Site Explorer, not only to assist user navigation but to generate internal link juice. The more internal links you have to a page, the more internal strength this page will accrue. So some SEO specialists report that one relevant contextual link from your own site can be worth more than 10 good external links.

Do you know while determining the value of websites Google evaluates single pages instead of the overall website? Also page rank is given to separate pages but not the full website and that is why you will see variation in the page rank of pages inside the same website. You should not only try to improve your homepage rankings but also try to gets your inner pages listed high in listings. Significant service or product related information will often be perfectly found on the inner pages.

For that reason, it's good to concentrate on gaining your inner pages listed for top keyword searches since it will surely strengthen your conversion rates. All of these help to make deep linking become very important. In addition, the quality of indexing will be able to be improved by using deep linking. As a result, your website's inner pages will be indexed much faster.

Most sites with indexing problems are suffering from an inefficient internal page linking structure, with the biggest issues relating to JavaScript and CSS navigation systems that the search engines struggle to crawl.

The engines are not at all keen on dynamic or session-based URLs and URLs with more than one or two variable parameters. This can create duplication problems or inconsistent indexing. By far the best approach is to apply static URLS or mask your dynamic content by having it appear as a static URL.

It's always good policy to purge any unnecessary URLs from the site. Create static pages by applying forms that allow the posting data to reduce page count. Multiple URLs can confuse spiders to the degree that they don't index the catalog properly and some of the main content pages are not cached.

 All individual pages should get benefit from the complete range of 'on-page' SEO that is normally applied to the Home page. Inner pages including Title tags, H1 tags, high quality keyword rich content, alt tags, and even Meta tags should be optimized before moving onto organizing external links. Since 'off-page' factors are more difficult to directly influence, many experts are of the opinion that on-page and site-wide SEO tactics will become increasingly important.

So by doing SEO for Inner contents of site will give more juice means more back links to your site helps in enhancing you home page rank too.

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