WHAT IS NEGATIVE SEO?
Negative SEO is just not new it is been in practice as long as people are in business or on the internet. Negative SEO is just the contrary of search engine optimization. The aim of Search Engine Optimization is to increase site’s PR by increasing its visibility in SERPs, where as Negative SEO is meant for decreasing PR of site in search engine.SEO have included such tactics as hacking a website to impose some sort of malicious damage on a website, review bombing ,or simply by reporting another websites black hat tactic to Google.
Let me tell you the probability of affecting your site by Negative SEO is very narrow. Still you should be aware of these issues in order to prevent your site from Negative SEO.
WHY PEOPLE USE NEGATIVE SEO?
The basic reasons why people use negative SEO;
- To downgrade competitor’s sites
- To bury bad news about yourself and your company
- Targeted negative SEO attack on the website
Negative SEO Tactics:
Below are some techniques which webmasters basically use for successful negative SEO drive-crusade.
- Paid Linking: If you getting huge links pointed to your site then there is a most likely chance to get on the radar of Google.Follow Google, change your site to accede within Google guidelines the best you can and submit a reconsideration request containing details of links you have no control over.
- Stealing Content from Other Sites: This is an endeavor to steal content from different sites and making it own which is really meant “duplicating”. This technique can badly affect your site. So in order to prevent this you have to maintain an updated site-map and have to resubmit consistently when new contents are published.
- Site Browsing: Sites with excessive crawling can cause trance issues for a typical user browsing a site.
- DCMA Removal: This is the scariest Negative SEO Technique. Targeting a sites most rich back links, a hacker sends an email to webmaster notifying that the page containing a link to your site is considered a copy right breach and should be removed immediately. Even one reply email could be enough to help keep that link permanent to your site. So the best way is to keep an eye on new referral traffic links to your site.
- Negative Social Bookmarking: This method uses social networking sites to create lot of fake accounts, then use these account to create spammy links to the targeted site with phrases like ‘porn’, ‘teen’, ‘warz’ , ‘gambling’ etc. This will give very poor links to your site and can affect your site very badly.
Defend from Negative SEO tactics:
- Set Google Webmaster tool account and Bing Webmaster tool account to get emails when you will be affected my any malwares.
- Remove bad links from your site and fix page if that might have bad links with them
- Track your links metrics with Opensiteexplorer, majesticseo etc.
- Identify new referring domains by downloading a list of referring site in your analytics package for last three month.
So here we provided some details on Negative SEO Techniques, for getting more details and updates on relevant topics stay connected with us. We appreciate your valuable relation with us.
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