The Google updated their algorithms naming Google penguin and panda which affected badly to a lot of sites. If these instincts of Google doesn’t attack your site yet then the major issue is to focus on Google Panda and Penguin algorithm updates and to be prepared so before it knocks your door. To small business owners Google search algorithms, Panda and Penguin can make your business worst by affecting your site badly or can be a very good friend by giving a huge traffic to your site. But don’t be so worried because if your walk on the path as Google Penguin and Panda moving then they can be friendly towards you and take good care of your site. So the best way to prevent these animals niggling away at your search engine traffic and back links to your site is by preparing yourself for their visit by using Affordable Seo Services.
Google Penguins are vigilant, brave and can huddle together through some of the coldest temperatures on the planet, and now they’re representing the fight between black hat and white hat SEO Techniques. Google Penguin is the latest algorithm change to crack down on aggressive web spam tactics used by black hat SEOs.
First of all you should ask yourself before knowing Google Penguin and Panda; mostly focus:
- Do I have a lot of thin content or ads in contextual areas? (Panda)
- Do I have a lot of low quality links? (Penguin)
Large Corporations has group of employees to analyze and make alterations to their link building strategies and websites in anticipation for these updates. But small business owners don’t have the resource of a full-time employee to prepare the site for a major Google update, such as Panda or Penguin. As an owner, you are an expert at your business, not SEO.
Here I’m providing some flash summary of what each algorithm is and how to get ahead of the updates.
The Penguin Algorithm:
Penguin Update 2.0 - The name itself looks creepy. The 1.0 version of Penguin cost a lot to online marketing sector and businesses, setting safe only those who deliberately omitted black hat optimization strategies. Yet, these updates throw down the gauntlet at all pioneers of the SEO industry; however the effects vary from medium to maximum depending on their expertise and the ethics they follow. Google has been sending clear signals that it looks to provide a search experience that focuses on human beings. Recent reports and studies indicate that the ranking shift is moving from traditional SEO techniques such as keyword-stuffing to more “humanist” values that show a website’s influence.
Here I got some details of sites which are badly affected by Penguin update:
The SEO visibility only includes calculation on organic rankings. Direct traffic, Social, PPC etc. is absolutely not included. A lot of these users are database driven websites; they mainly aggregate information and uses large database system to create as many pages as possible, which makes sense that these sites will lose their visibily.
To prevent or recover from a Penguin attack, you need to take a hard look at your links.
- Review your link building strategies: Quality and quantity are both important. However, if you are linking to low quality sites, participating in link farms, or buying links, you will become a prime target for Penguin.
- Remove bad links by sending link removal requests to webmasters of the low quality sites.
- Analyze the quality of the links by checking each one. Only keep high-quality links relevant to your business or industry. Never run for huge number of back links small relevant back links can give a huge traffic to your site.
- Submit your site to Google for reconsideration: If you feel your site has been harmed by the recent update, Google are accepting feedback from webmasters, in what will be vital information used to optimize the change.
The Panda Algorithm:
Panda being updated to version 3.9.1 on August 20th 2012, affected approximately 1% of the search queries which makes no big impact on the crowd out there. This was not the case when the first version of Panda – Panda 1.0 (aka the Farmer Update) was released back in February 2011.
The update was released in an attempt to reduce the amount of low quality and duplicate content appearing in the search results. Unfortunately, as well as taking down many of the spammy sites on the web, it also seemed to affect many legitimate sites and severely impact many businesses. Some sites reported traffic drops as high as 50% and many people claimed they lost their jobs due to the update. Anyway don’t worry the good news is, if you are hit by Panda, you can recover by making the appropriate changes to your site.
To prevent or recover from a Panda attack, it’s important to look after the following steps:
- Content Removal: Don’t keep duplicate contents copied from any other site if it is so in your site then delete the present contents and add fresh and charming contents to your site.
- Content Frequency: Increase the frequency of content being posted on your site through blog posts or news stories. The more frequently and consistently you are posting to your site, the more Google will visit your site and reward you for your relevance.
- Content Distribution: Your unique content should live on your site, it is important to utilize social media marketing on different platforms to expose your content to get a larger audience.
- Clean up: Remove duplicate title tags and replace them with unique ones.
- Access Ads as per your Content Ratio: As Google main focus is to send visitor where they can get appropriate and relevant details so keep your page clean and access adds up to your content ratio.
As a small business owner you might not find the way how to overcome these updates, so never feel exhausted or be worried if you see fall of traffic to your site after a major update released. You could definitely bring back your online business stronger than before with the help of SEO services India providers.
So here are the small information and contents that I shared to you. A many more articles are still to be published by us, so keep in touch and get updated tips and tricks to make your business move stronger and faster.
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