SEO: Home Page Optimization & Inner Page Optimization

Do you think that Search Engine Optimization is just about your site's homepage!!

Clearly Defining Search Engine Optimization just about every page of your site. Every individual page stands on its own worth and can rise or fall based on its unique interaction and relationship with other internal and external pages, its content and its structure. Your Site is not limited to a narrow range of keywords or keyword phrases; you can sculpt and mold content to meet your specific business objectives. Approaching SEO as a site-wide, page-by-page discipline and if applied intelligently with planning and insight, It will yield successful and long lasting benefits.

Everyone Will Be having confusion that what is Home Page Optimization and what is Inner Page Optimization and Which I should follow for getting even results for my site. So let me give you a clear idea on Home page and Inner Page Optimization.

Many SEO professionals consider there to be three main pillars of SEO - Structure, Content, and Links. They're all interrelated, with effective Search Engine Optimization the product of great content applied across a well-structured site attracting authoritative inbound links. Of those pillars the structure of a website is often one of the most under rated aspects of SEO, not just with website owners but also by experienced search engine optimization companies and consultants. Website structure consists of several linking elements including coding, internal links and the nature of technology applied to the site build. Failure to structure a site professionally will completely undermine site-wide SEO. You may end up with individually successful pages but will miss out on the internally generated authority evolution.

Search engines care immensely how web masters categorize and label their own content - Internal Site Navigation. It's recommended that every website have a user accessible XML Site-map linked from every page then submit it to Google site-maps, Yahoo and major Site Explorer, not only to assist user navigation but to generate internal link juice. The more internal links you have to a page, the more internal strength this page will accrue. So some SEO specialists report that one relevant contextual link from your own site can be worth more than 10 good external links.

Do you know while determining the value of websites Google evaluates single pages instead of the overall website? Also page rank is given to separate pages but not the full website and that is why you will see variation in the page rank of pages inside the same website. You should not only try to improve your homepage rankings but also try to gets your inner pages listed high in listings. Significant service or product related information will often be perfectly found on the inner pages.

For that reason, it's good to concentrate on gaining your inner pages listed for top keyword searches since it will surely strengthen your conversion rates. All of these help to make deep linking become very important. In addition, the quality of indexing will be able to be improved by using deep linking. As a result, your website's inner pages will be indexed much faster.

Most sites with indexing problems are suffering from an inefficient internal page linking structure, with the biggest issues relating to JavaScript and CSS navigation systems that the search engines struggle to crawl.

The engines are not at all keen on dynamic or session-based URLs and URLs with more than one or two variable parameters. This can create duplication problems or inconsistent indexing. By far the best approach is to apply static URLS or mask your dynamic content by having it appear as a static URL.

It's always good policy to purge any unnecessary URLs from the site. Create static pages by applying forms that allow the posting data to reduce page count. Multiple URLs can confuse spiders to the degree that they don't index the catalog properly and some of the main content pages are not cached.

 All individual pages should get benefit from the complete range of 'on-page' SEO that is normally applied to the Home page. Inner pages including Title tags, H1 tags, high quality keyword rich content, alt tags, and even Meta tags should be optimized before moving onto organizing external links. Since 'off-page' factors are more difficult to directly influence, many experts are of the opinion that on-page and site-wide SEO tactics will become increasingly important.

So by doing SEO for Inner contents of site will give more juice means more back links to your site helps in enhancing you home page rank too.

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