8 Effective Tips for Twitter Hashtag Marketing

Tip#1: Choose Hashtag Which Defines Your Brand:

Your brand is what people say about you when you aren’t around (i.e. your brand is not your marketing messages or how you present yourself, but rather how people perceive you).
Before implementing your own branded hashtag, you’ll want to think about being transparent without necessarily including your brand name, as this can discourage people from participating, as well as give brand haters more motivation to upend the Hashtags meaning.

Tip#2: First Write then Tag:

First write your Tweets, and then add your Hashtags. What you say and how you say will eclipse the importance of your chosen hashtag.

Tip#3: Don’t Fill up Your Tweets with Hashtag:

Tweets with more than three Hashtags have much lower engagement and click through rates than those with fewer than three. While it’s smart to use relevant Hashtags to participate and leverage existing conversations happening online, make sure you don’t overdo it. It just looks spammy and you’ll likely get ignored.

Tip#4: Keep Your Hashtags Short:

Shorter Hashtags gain more audience than longer Hashtags. In Tweet we get 140 characters to use and many social experts suggest keeping content fewer than 120 characters. Keep your Hashtag   under 20 characters so that people will not face difficulty to use it.

Tip#5: Use Hashtag as a Conversation not as a Place:

If you don’t have your own Hashtag for a campaign, then you can get a lot of relevant topic based Hashtags to promote your content reaching people. You can use Twubs, Hashtags.org or What the Trend to find most appropriate and relevant Hashtags for your post.

Tip#6: Monitor Your Hashtags:

It’s wise to monitor Hashtags to see what your industry, competition and key influencers are saying surrounding a topic. You can monitor your Hashtags by using TweetDeck . By setting up a stream of tagged Tweets, you can conveniently respond to prospect queries, connect with digital influencers, and discover new trending content.

Tip#7: Join & Organise Tweetchat:

Join Tweet Chat and use it as a tool for professional development and Social Media Optimization. Use TweetChat to identify or initiate real-time hashtag chats.

Tip#8: Avoid Hashtag from Highjack:

Spammers also love Hashtags. Virtually every stream of trending tag is hijacked by some fishy-looking Twitter user promoting their product or service. If you don’t have anything valuable or relevant to add to a conversation, don’t jump in with self-promotion. Aside from ensuring that your hashtag can’t be explicate as something negative or obscene, some Twitter experts recommend you avoid using any personal or company names, or referencing products specifically. It can draw less negative attention to your brand if your hashtag is more general.