Basic Facts New Webmasters should understand about SEO

There are lot of things to tell about SEO, it’s not a single class study where I will tell do these things and you can drive huge traffic to your site immediately. A lot of new webmasters are there who are asking immediate actionable SEO where they will get huge traffic in a very short span of time. In SEO there are lot of information to process, but mostly four basic facts are there which I would like to share. These four things aren't technically action items but more of a mentality a new site owner needs to have when they are ready to start their own SEO campaign.

Fact #1: SEO Is Long Term Process:

If you need to drive thousands of visitors to your site right now, then you are going to be extremely disappointed in SEO. SEO is a long term process that builds on itself and gains momentum with time—and time isn't something you can force along, no matter how much on or offsite SEO work you do.

What you do today might not have a real tangible impact on your website for a few months, but chances are if you did it right you’ll be benefiting from that SEO action item for years down the road.

I know that most new site owners don’t want to wait six months or a year to see the value of their SEO campaign, but if you want to do SEO right, it’s going to take time. Because good SEO requires patience, dedication, consistency and definitely you will get best result as time goes on.

Fact #2: Always put your visitors before the search engines:

I feel like a lot fewer sites would get in trouble with search engine algorithm updates if they stopped worrying so much about the search engine algorithm. I realize that sounds kind of backwards, but in my experience, as long as you put your human visitors first in everything that you do for SEO, chances are it’s the kind of things the search engines are looking for.

Is that piece of content designed to actually inform and educate your readers or are you just looking to rank? Will this link send a few targeted visitors your way or just add one more link to your back-link portfolio? Stop chasing the algorithm and focuses on doing things that will help you connect with your target audience!

Fact #3: There is no Secret to SEO Success:

You want to know what the secret to SEO success is. Just doing it and making sure you does it right? There is no “trick” to catapult your website to the top (and actually stay there long term), and any SEO firm or consultant that tries to sell you otherwise is not the kind of SEO firm you want to trust your website to.

You may get a lot of messages like “your website is not ranked for any of your keywords? And you only have (x) back-links? Work with me I can place you in Google 1^st Page in two months time!! I Know Secrets of SEO!!??” Bluff Bluff......

Clearly saying no outsider can get idea how many back-links one site having because these data are in Google Webmaster tool and the only webmaster has access to it, but many new site owners that doesn't understand or don’t know this information about their own site might fall for such a line simply because they don’t know.

Fact #4: Link Building Is For Ever:

New site owners often ask me question like “Well, how long should I do link building?” or “How many links will I take to get where I want my SEO to be?” There is no definite answer to either of those questions. Link building is forever. You might hit a certain benchmark that you set to measure your own SEO success but that doesn't mean you get to ride off into the sunset on the back of your previous activities.

Every day you don’t bother with link building is another day your competition does and they get one step closer to unseating you. There are hundreds, maybe thousands, of websites competing for the top spot in the SERPs—just because you reach it that doesn't mean it’s yours forever. I've seen too many sites pull way back on their link building when they thought they had a ranking on lock down and their site just dropped through the SERPs over time.

Like I mentioned before, these aren't really action items that you can take and implement today—but they are four critical ways of looking at and thinking about SEO that I feel more new site owners need to understand.